Data Strategy
Data-based path toward better decisioning
Business
Intelligence
Cycle
A data-driven digital transformation project that aims to create a culture where people, technology, data, and privacy are all aligned for an optimised decision-making process.
The goal is to design a cross-functional synergy between strategic data collection, organisation, implementation, analysis, and visualisation, for a well-informed, safe and profitable business trajectory.
Customer
Engament
Map
Minrs Customer Engagement Map helps you to recognise, at a glance, the most cost-efficient business channels, critical touchpoints, and opportunities to boost your business performance.
An all-in-one data dashboard for visually understanding the customer journey, with some of the most accurate and reliable insights for segmentation, targeting, and positioning, from the awareness moment to the customer retention challenging opportunities.
Marketing
Effectiveness
A data-based marketing plan in a single platform. By aligning traditional marketing backgrounds with digital performance possibilities, we help companies to build a data-driven plan across each side of the Marketing Mix, that promotes brand awareness and maximises business’ ROI (return on investment).
Sales
Channel
Strategy
Minrs Sales Channel Strategy provides the best insights for fast-scaling and sustainable sales. Identify the best channels (both physical and digital), optimise your product portfolio, improve operations, segment your audience and upgrade your distribution strategy with reliable and accurate data-driven insights for a higher-grade ROI (return on investment).